You may be ready to start dipping your new brushes into a sea of colors, but before you dive into the deep end, let this guide to the ultimate makeup essentials for beginners help you get your toes wet in the ever-growing world of beauty products. We enlisted the expert advice of Ad Singh—hairstylist, makeup artist and owner Beauty Asylum ---to help us understand everything from the how to the how much? Come on in, the water’s fine! Face Makeup Primer The main purpose of primer is to smoothen out the skin, making it look more polished and even. Consider it like prepping the skin to create a canvas for the makeup you'll be putting on your face. Primer fills in the pores, blurs our blemishes, and gives smoothness to the skin. Foundation Just like artists who must prime before painting, you too must start with a clean canvas. After you’ve prepped your skin , foundation is your first step. To avoid the dreaded “cakey” look, Kendall recommends ap